Meet the coach

Sašo Rupnik

Endurance sports coach

For more than 26 years I have been dedicated to optimizing athletes at the highest level. From amateurs to Olympians. My approach is based on data, not intuition. I believe that science is the key to maximizing an athlete's potential.

26+
Years of experience
200+
Athletes
800+
Fittings
My story

From competitor to coach

The journey that led me to understanding how the human body truly works in sport.

2000

Beginning of the coaching journey

After an active competitive career, I began passing on my knowledge to younger generations. I quickly realized that traditional approaches do not deliver optimal results.

2011

Founding of MSI Lab

Co-founder of MSI Lab, where I began my professional path in bike fitting and metabolic testing of athletes.

2012

Olympic Games London

Polona Batagelj qualified for the Olympic Games in London. A breakthrough moment and confirmation that the approach was right.

2016

Olympic Games Rio & World Tour

Second Olympic experience with Polona Batagelj at the Rio Olympics and collaboration with Kristijan Koren at the highest level of professional cycling.

2020

INSCYD certification

I obtained INSCYD certification. A scientific approach to metabolic testing that enables precise athlete profiling.

Today

Data-driven coaching

I combine 26 years of practical experience with the latest scientific methods. Every plan is based on data, not guesswork.

Equipment & Systems

Technology I use

Top-tier equipment for precise measurements and optimal results.

INSCYD

Metabolic profiling and advanced performance analysis

Retül

3D motion capture system for professional bike fitting

MOXY

Muscle oxygenation and real-time NIRS testing

Aerosensor

Aerodynamic testing and CdA measurements on the road

References

Athletes I work with

Some of the top athletes I have worked and continue to work with.

Polona Batagelj

2x Olympic Games

Mountain biking

Kristijan Koren

World Tour, National Champion

Road cycling

Denis Šketako

ITU European Champion

Triathlon

Tim Gošnjak

IM 70.3 Winner, PRO

Triathlon

Philosophy

Why I do things differently

Every athlete is unique. Generic plans do not account for your physiology, lifestyle, and goals.

Data before intuition

INSCYD testing reveals the true picture of your physiology. Zones, workloads, and recovery are based on measurements.

Adaptability

The plan changes with you. Life is not linear, and training should not be either.

Long-term development

The goal is not just the next race, but years of progress without injuries and burnout.

"A good coach doesn't make plans. A good coach builds athletes."
— Sašo Rupnik
Next step

Ready to work together?

Get in touch and together we will figure out how you can reach your goals.